I was challenged with finding a product based website that needed some serious TLC, and mocking up multiple different pages of how the new site should look, from the homepage to the shopping cart.

I chose the Madison, WI classic, Chocolate Shoppe Ice Cream. They’re a smaller ice cream company, but they’re prolific in Wisconsin. Though their products are great, their logo and site design left something to be desired. I felt their unofficial slogan of ‘leave the diet at the door’ could be leverage to give the brand more of a fun, punchy identity.

This project was a combination of re-branding a companies logo, merch, and overall style guide, while also mocking up a website to take full advantage of these updates. I feel the new branding and site design gives a lasting impression in the minds of customers, and leaves them wanting to come back again very soon.