I was challenged to take a product or brand that seemed mundane and make interesting Instagram posts based around their products. I chose Mrs. Meyer’s Clean Day soaps, I liked the brands simple approach to branding, along with their more ‘clean ingredient’ based products.

I decided to recreate three of their popular scents using
filtered images in Photoshop, and turn the product’s
bottles into the actual scents.

I felt it was a creative way to advertise not only their soap, but to play with how Meyer’s is all about natural and organic ingredients for their cleaning products. I also added minor animation to tie back into their own simple line style.